HANDLOOM

 

Reviving our hand loom heritage

There is a great revival story unfolding in the country’s hand loom industry, thanks to today’s spirited youngsters who want to go back to their roots.

The Indian youth are supporting the cause of hand looms, both offline and online, like never before. They are not just enriching their wardrobe with the vibrant fabrics of the country, but they are also supporting sustainable fashion and promoting Indian culture and heritage in many ways. With movements and social media communities like Friends of Hand loom, Hand loom Saree Lovers , Hand looms and Handmade and I Wear Hand loom Saree paying a glowing tribute to the magic of handwoven fabrics, the centuries-old industry is finally getting its due. Well, the craft deserves all the attention it is getting now and more!

 

HAND LOOM VIDEO

India has an enriching treasure of traditional handlooms and handicrafts. Modernization and global revolution could not completely replace the traditional garments and crafts from Indian wardrobe and these are still the preferred choice especially for occasions such as weddings, festivals and rituals. On the contrary the increased awareness towards sustainable clothing and eco-friendly products has resulted in an appreciation and increased popularity of indigenous crafts and textiles. The aim of this paper is to examine and evaluate the factors that have contributed to the emergence of traditional textiles and handicrafts as a preferred choice of Indian consumers for their apparel, home and gifting needs.

 This paper aims to provide an understanding of the factors that have helped the Indian textiles and crafts in emerging as a popular choice among consumer as well as maker community. An intensive desk research was undertaken to bring forth the various developments and phenomena that have brought back the focus on Indian crafts. An exhaustive study of various sources of secondary literature ranging from research papers, books, dissertations to fashion blogs, websites, Instagram handles, advertisements and movies was undertaken to summarize the factors that have increased the consumption of indigenous crafts and fabrics. The researcher analyzed the text as well as visuals from various sources to elicit the valuable information. It elucidates how traditional Indian textiles and handicrafts have transformed into designer products from being utilitarian items. In doing so the researcher has also tried to counter the popular worldview of handlooms and handicrafts being pushed away into sidelines.